Brand
name
expressing distinctly the Swiss origin and reputation
for superior quality
Brand
image
based on quality and excellence built up on a long
experience.
Oxysome
Complex®
as a unique formula resulting from the most advanced
Swiss paramedical know-how in beauty treatment.
Line
of products
that provides a compact but full treatment program, easy
to use, with strong problem/solution claims for all types of
skin.
Packaging
designed to glorify the brand image at the point of
sale, through a strong identity and consistent logo
placement.
Pricing
situated mostly in line with leaders in the market
segment of prestige cosmetics, considered as expensive to
reflect unique superior quality and formula.
Sales
expansion
assured by a constant launch of new products. Trading
partners are assured to constantly develop their business
and the customers' loyalty is positively strengthened by the
attraction to new top quality products.
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