expressing distinctly the Swiss origin and reputation
for superior quality
based on quality and excellence built up on a long
as a unique formula resulting from the most advanced
Swiss paramedical know-how in beauty treatment.
that provides a compact but full treatment program, easy
to use, with strong problem/solution claims for all types of
designed to glorify the brand image at the point of
sale, through a strong identity and consistent logo
situated mostly in line with leaders in the market
segment of prestige cosmetics, considered as expensive to
reflect unique superior quality and formula.
assured by a constant launch of new products. Trading
partners are assured to constantly develop their business
and the customers' loyalty is positively strengthened by the
attraction to new top quality products.